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Account-Based Marketing - ABM

The Strategy for Complex, High-Value B2B Sales

Transform Your Target Accounts into High-Value Customers with Personalized and Highly Targeted ABM

Account-Based Marketing (ABM) is the ideal solution for companies operating in mature markets, facing long and complex sales cycles, and seeking to maximize the value of each customer. Our ABM approach combines market intelligence, deep personalization, and coordinated marketing and sales actions to efficiently engage key accounts and generate significant results. By focusing on highly personalized and targeted interactions for high-value accounts, ABM not only increases the likelihood of conversion but also strengthens long-term relationships.
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What is Account-Based Marketing (ABM)?

Account-Based Marketing (ABM) is a B2B marketing strategy that focuses efforts on specific high-value accounts. Instead of targeting a large number of prospects, ABM focuses on identifying and directing campaigns toward a smaller number of accounts that have the highest potential for conversion and revenue. This approach allows for the creation of highly personalized campaigns, aligning marketing and sales to work together toward shared goals.

Traditional marketing

Attract

Nourish

Identify

ABM

Identify

Deceive

Build

Why Choose ABM for Your B2B Sales?

Increase Conversion Probability

ABM focuses on highly personalized and targeted interactions for high-value accounts, significantly increasing the probability of conversion in complex sales.

Maximize ROI and Expand Account Penetration

Concentrate your resources on the accounts that truly matter, maximizing ROI and expanding your presence and influence within these accounts.

Align Your Teams for Greater Productivity

With ABM, marketing and sales work together on the same strategic accounts, resulting in greater productivity and effectiveness.

Multiply Business Opportunities

ABM generates highly qualified leads, exponentially increasing the opportunities to close deals with strategic accounts.

Take Your Revenue and Profits to the Next Level

By focusing on high-value accounts, ABM not only increases revenue but also improves profitability through more effective sales strategies.

When to Choose Our ABM

Expansion in Mature Markets

If your company operates in mature markets and wants to expand its presence, our ABM is the ideal strategy. By focusing on accounts with the greatest growth potential, we help your company capture a larger market share and strengthen its positioning.

Facing Long and Complex Sales Cycles

Companies dealing with long and complex sales cycles need an approach that ensures deep and sustained engagement. Our ABM is designed to accelerate the conversion of strategic accounts by maintaining focus at every stage of the sales funnel.

Need for Large-Scale Personalization

If you need to personalize your campaigns on a large scale for different accounts and segments, our ABM offers the technology and expertise needed to create highly relevant interactions that resonate with each account’s specific needs.

Alignment of Marketing and Sales

When marketing and sales need to work in synergy to achieve shared goals, our ABM facilitates this alignment, ensuring that both teams are focused on the same accounts and objectives, resulting in a more efficient and productive operation.

Focus on Retention and Expansion of Existing Accounts

If your company wants not only to acquire new accounts but also to retain and expand existing ones, our ABM provides the tools and strategies to strengthen relationships, increase penetration, and maximize customer lifetime value.

Ready to Transform Your B2B Sales with ABM?

Share your B2B sales challenges and goals with us. Together, we will create an ABM strategy that takes your key accounts to the next level. Schedule a consultation with our experts and start seeing real results.
Schedule a Consultation

Our ABM Process

How We Turn Accounts into High-Value Customers

1 - Account Selection

We identify and segment the highest-value accounts for your business, focusing on those that offer the best opportunities in mature and complex markets.

2 - Decision-Maker Identification

We map influencers and C-Level decision-makers within target accounts, creating detailed profiles that inform our personalized approaches.

3 - Personalized Nurturing

We develop nurturing strategies with relevant and personalized content that educates and engages accounts according to their challenges and goals.

4 - Account Conversion

We monitor every interaction and adjust the strategy as necessary to ensure the conversion of accounts into high-value customers.

Success Stories: How ABM Transformed Our Clients

Our clients have experienced remarkable results with the implementation of ABM strategies. From significant increases in revenue to improvements in account penetration and conversion rates, ABM has proven to be a transformative approach for companies operating in complex B2B markets.
” ABM implementation resulted in a 30% increase in conversion rate and a 50% ROI improvement in 12 months.”
“ABM enabled penetration into new key accounts, resulting in 20% annual revenue growth.”
“The personalized ABM approach increased customer loyalty, with a 25% improvement in account retention.”

Why ABM Outperforms Traditional Marketing?

Traditional marketing tends to cast a wide net, hoping to capture leads who may or may not be ready to buy. ABM, on the other hand, focuses specifically on key accounts, creating personalized campaigns that directly address these accounts’ challenges and needs, resulting in greater efficiency and effectiveness.

Comparison

ABM

  • Focus on specific accounts
  • Deep customization profunda
  • Marketing and sales integration
  • Greater ROI and efficiency

Traditional marketing

  • Focus on a broad audience
  • Generalized messages
  • Separate marketing and sales
  • Variable and less predictable ROI

Ready to Transform Your B2B Sales with ABM?

Share your B2B sales challenges and goals with us. Together, we will create an ABM strategy that takes your key accounts to the next level. Schedule a consultation with our experts and start seeing real results.
Schedule a Consultation

Tools That Power Our ABM

To ensure the success of our ABM campaigns, we use proprietary and market-leading technologies that enable precise and effective execution. From account identification to interaction tracking, our tools are designed to deliver measurable and meaningful results.

Supertable.co

ur proprietary database provides precise segmentation and in-depth insights into key accounts.

Prospectingo CRM

A platform that integrates and manages all ABM interactions, facilitating lead tracking and qualification.

The Power of ABM
Numbers That Speak for Themselves

ABM is a proven strategy for maximizing the impact of your B2B sales. In 2019, ABM saw a 150% growth rate and was adopted by 57% of marketing managers. With an increase of up to 208% in revenue for companies that adopt this strategy, ABM is established as the most effective approach for complex and high-value sales.
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ABM Growth

150%

growth in 2019

Global Adoption

57%

of marketing managers now integrate ABM into their actions

Superior ROI

92%

92% of marketers identify ABM as the highest ROI approach

Revenue Increase

208%

Companies that use ABM report up to 208% revenue growth

How ABM Adapts to Different Sectors

ABM is a flexible strategy that can be adapted to meet the specific needs of various sectors. Whether in technology, healthcare, finance, or manufacturing, ABM allows companies to personalize their approaches to effectively engage key accounts.

Specific Sectors

Technology

In the technology sector, ABM helps engage complex accounts that require a deep understanding of technical solutions.

Finance

In finance, ABM facilitates the engagement of high-value accounts where trust and security are crucial.

Manufacturing

ABM is effective in reaching decision-makers in large manufacturing companies, focusing on solutions that optimize operations and reduce costs.

Healthcare

ABM allows for the personalization of messages to decision-makers in healthcare institutions, addressing their unique needs in a highly regulated sector.

Frequently Asked Questions about ABM

Here are detailed answers to the most common questions about Account-Based Marketing (ABM)

What is ABM and how does it differ from traditional marketing?
O Account-Based Marketing (ABM) é uma estratégia focada em contas específicas de alto valor, em vez de um marketing de massa. No ABM, campanhas de marketing e vendas são personalizadas para atender às necessidades e desafios de contas-alvo específicas, enquanto o marketing tradicional geralmente tenta alcançar um público mais amplo com mensagens generalizadas. O ABM é particularmente eficaz em ambientes B2B onde o ciclo de vendas é longo e envolve múltiplos decisores.
The main benefits of ABM include: • Greater Precision: ABM focuses on specific accounts that are more likely to convert into high-value customers. • Marketing and Sales Alignment: ABM facilitates collaboration between marketing and sales teams, ensuring they are focused on the same accounts. • Higher ROI: Since resources are concentrated on high-value accounts, ABM tends to generate a higher return on investment (ROI) than traditional marketing. • Improvement in Account Retention and Expansion: ABM not only helps acquire new accounts but also retains and expands existing ones, maximizing customer lifetime value.
ABM helps increase revenue by focusing on accounts with the greatest potential value for your company. By personalizing marketing and sales campaigns for these specific accounts, ABM improves conversion rates and increases penetration in existing accounts. Additionally, the focused approach allows your company to optimize resource use by concentrating on the most profitable opportunities, which in turn drives revenue growth.
To run a successful ABM campaign, you need tools that support personalization, segmentation, and automation. Essential tools include: • CRM (Customer Relationship Management): To manage and track interactions with accounts. • Marketing Automation Platform: To create and automate nurturing flows and personalized campaigns. • Market Intelligence and Analytics Tools: To identify and segment high-value accounts and monitor campaign performance. • Collaboration Tools: To ensure alignment between marketing and sales teams.
Results from an ABM campaign can vary depending on your company’s sales cycle and the complexity of target accounts. However, many companies start seeing significant results between 6 and 12 months after the campaign begins. During this period, the focus should be on building relationships with target accounts, nurturing leads, and personalizing interactions. With a consistent approach, ABM can generate continuous and sustainable revenue growth.

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